Hearsay Social Media: Relative Content Campaigns

Hearsay Social not only provides the ability to publish and schedule pre-approved content from your Content library, but also the ability to automate this process.

Admins at Equity Services Inc. have created Relative Content Campaigns that you can subscribe to your social accounts. This will allow content to publish to your profile and pages, automatically and with predetermined dates and times, structured by the marketing team at ESI.

Relative Content Campaigns provide a set amount of evergreen content that can be shared at any time of the year, such as “Tax Impact on Your Retirement Strategy” or “Beneficiary Campaign”.

If you are new to Campaigns or need a refresher, please review these instructions:

To Subscribe:
1. Log into Hearsay and click Campaigns in the left navigation bar.
2. To review the content of the campaign, click See All Posts. This will display content scheduled in the campaign. You can also click See Previous Posts to review all past content scheduled as well.
3. When ready to subscribe, click your social network icons to select which of your accounts will receive content.
4. Click Subscribe to Campaign. Content within the campaign will be scheduled on your behalf.

Below is a screenshot for reference. If you have questions, please reach out to the Hearsay Help Center or contact the ESI Business Development team at ESIBusinessDevelopment@NationalLife.com.

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