Did you miss the ESI Leadership call?

ESI Elite Symposium
As of 7/21/21, 22 ESI Reps have qualified to attend the ESI Elite Symposium in 2022! Congratulations to:

Steve Simon – Beverly Hills
Mark Vosk – MidSouth
Chuck Creighton – Philadelphia
Paul Sortino – Baltimore
Nico Riverso – Red Bank
Rich Kelly – Pacific-Northwest
Dan Wolodkiewicz – Midwest Agency
Jeffrey Friedrich – Red Bank
Jarred Muraco – Long Island
Patrick Stephens – Minneapolis
Travis Ramsdell – Southern New England
Dan Streeter – Northern New England
Alan Fishman – Philadelphia
W.M. Nzambi – MidSouth
John Stephens – Pacific-Northwest
Scott Maitland – Pacific-Northwest
Don Reutemann – Albany
Justin Paine – Red Bank
Jay Maffe – Southern New England
Dominick Citera – New York Metro
Tyler Degeneffe – Chicago
Michael Castillo – Northern New England

While Covid has delayed the announcement of the 2022 Symposium location, rest assured that it will be as memorable as past locations such as The Inn on Biltmore Estate in Ashville, NC and the Four Seasons Resort Rancho Encantado, Santa Fe, NM, as well as this year’s location, The Ritz-Carlton New Orleans!

ESI’s Strength
At $766,759,583 through June of 2021, ESI’s sales remain strong and continue to grow – we’re currently up 35% over last year. Thank you to everyone for your business!

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Technology Recap: New Security, Better Efficiency and New Options Spotlighted

Offering a More Convenient Payment Solutions for Fee-Based Clients
AdvicePay is a solution for fee-based advisors that allows clients to pay for financial plans using their credit card. This solution is currently being tested and run through our due diligence process. We expect to be able to provide a rollout date within the next couple of months. We will start with accepting credit card payments for a single plan that you deliver. The addition of AdvicePay to our platform allows us to expand this rollout to include an ongoing monthly fee payment option shortly after the initial launch.

Docupace Start: Moving from Instructional to Intuitive
Docupace Start is a guided account opening experience with an intuitive design that adapts to the specific account you are opening. Only the questions that pertain to the business you’re submitting are displayed. In short, you fill out fields instead of forms.

These enhancements are live and available to everyone. You will see three new selections available within Starting Point to launch the new guided experience. The guided experience is also available when using the integration between the Illuminations website and Docupace.

The first forms to be converted to this new format are listed below. Converting all forms will take time and will be completed in a phased approach.

Forms to be converted in Phase 1 – note that all other forms will continue to follow the current process:

  • Client Profile
  • Entity Profile
  • Source of Funds
  • Brokerage Account Application
  • Premiere Select IRA Application

A quick reference guide and video are available as additional resources to help in learning this new process.

NOTE: The existing New Account tile will remain available while users learn and convert over to the new widget experience. This tile will also continue to be used for NFS 529’s and SIMPLE IRA’s as those two applications are not part of phase one.

If you  have any questions on the new guided account opening experience, please reach out to ESI at 800-344-7437 or email DocupaceSupport@nationallife.com

Cyber Security Improvements with Entreda Unify
As outlined in a previous communication, National Life and Equity Services, Inc has made the decision to implement a new data security software tool called Entreda Unify. This is a required installation for all representatives.

This new solution is integrated with the agent portal, but we want to assure you that it is still business as usual. When you login for the first time you will be prompted to install Entreda onto your computer. As soon as the installation has started you will be able to continue into the portal and continue working.

Installing Entreda Unify is simple. As ESI Advisor, Scott Maitland, noted when asked about his installation experience, “It took 30 seconds. It was super easy.”

Later in Q3 or early Q4 we will remove the option to bypass the Entreda install. At that time, you will have 14 days to install Entreda or you will be at risk of losing access to the NL portal until you complete the installation process.

If you have been delaying the installation of Entreda, we urge you to install it as quickly as possible. Below are screenshot instructions of how to install Entreda. For questions, please contact:

  • Entreda’s National Life Support Hotline: (650) 440-6693
  • National Life IT Service Desk: (802) 229-3000
  • Nationallife@Entreda.com

Entreda Unify Installation Instructions
1. Login to the Agent Portal

2. You will see a message that informs you that the Entreda Unify agent is not installed.  To install the agent, click the Install button in the “Installation Instructions” section.  This will download the installer.

If during the install process you have any questions, or the install file doesn’t work for some reason you can connect Entreda directly at 650-440-6693 or via email nationallife@entreda.com.

3. Open/run the Entreda Unify installer and follow the prompts to complete the install.

4. Return to your browser and click the CLICK HERE button to be routed to the Agent Portal.

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Compliant Social Solutions

Hearsay Social is a platform that allows you to participate on social media compliantly and efficiently. If you haven’t started using social to engage with your network, it’s easy to get started.

There’s a step-by-step process to getting your social accounts into Hearsay that starts with establishing a LinkedIn profile, It’s outlined in the Social Media Playbook – https://www.nationallife.com/docs/digital/social/index.html . Go to this link and scroll down to get started. In particular, when you click on Step 1, you’ll see the LinkedIn Profile Optimization Guide – click on that.

In addition to the Social Media Playbook, once you have your Hearsay Social account you’ll have access to a wealth of training and best practices – it’s definitely worth exploring.

Other NL resources include:

Creating or Updating Your LinkedIn Profile:
Guide to Optimizing Your Profile
Writing Your LinkedIn Summary

Reference the Pre-Approved Skills and Expertise list for keywords you can use in your Skills & Expertise section of your LinkedIn profile:
Pre-Approved Skills and Expertise
Guide to Optimizing Your Profile


Facebook Business Resources:
How to Add a Facebook Advertising Account
Facebook Settings Recommendations for Agent Portal
How to Create a New Facebook Business Page

Additional Support
Support@hearsaysocial.com
Compliance-related questions:
Dan Hart – 802-229-7324 or DHart@NationalLife.com
Mark Bates – 802-229-3527 mbates@NationalLife.com

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Operations Focused on Efficiency

Coming Soon: HSA Accounts
ESI is currently working with NFS to make Health Savings Accounts (HSAs) available on the NFS platform. Our target date or initial rollout is mid-September.

Coming in September: NFS Quarterly Surcharge for Physical Confirmation and Statements!
In the 3rd quarter of 2021, National Financial Services, LLC. (NFS) will begin assessing a quarterly surcharge for the physical delivery of client trade confirmation and account statements. The new fee was originally communicated in FN 2020-30 in August of 2020.

The fee will be passed along to customers who continue to receive paper documents via regular mail. The total quarterly fee will be $5.00 per account, per quarter ($20.00 per year) and will be assessed to NFS brokerage accounts.

Clients can avoid these fees and speed up delivery of documents by subscribing to eDelivery on the Wealthscape Investor website.

Click here for a list of FAQs, and please be proactive in reaching out to your clients to promote the benefits of eDelivery and discussing the need to maintain cash in their accounts to pay the fees. Please contact the Brokerage or Advisory service desk at 1-800-344-7437 with any questions on the upcoming fee cycle.

ESI Call Center Sub Menu Options Changing
To better serve the you and your clients, ESI has changed its call center queue options and introduced a voice mail option to the Docupace Technical Support service queue.  The firm’s toll-free number remains the same at (800) 344-7437. 

New updates are as follows:

  • Current service sub menu options will be restructured.  Callers press 1 for service and 2 for Trading.
    • Press option 1 for Advisory service
    • Press option 2 for NFS Brokerage service
    • Press option 3 for Direct Business service
    • Press option 4 for Docupace Technical support not related to forms
    • Press option 5 for Suitability support
    • Press option 6 for Compensation support
  • To minimize the amount of time you spend on hold in the Docupace Technical support queue, when an agent is not available to answer, you will be given the option to immediately leave a message requesting follow up support, or to continue to hold for the next available agent.  After eight (8) minutes on hold, you will automatically be directed to leave a message with the Docupace Technical Support team.  We strive to return all calls within one business day.  As always, Docupace Technical Support questions or requests to schedule a training  may be directed to DocupaceSupport@nationallife.com.

For further information on these changes, please call the ESI Operations department at (800) 344-7437.

The Results Are In!
Thanks to each of you who took the time to complete the ESI Sentiment Survey where we asked you, our field partners, to share with us your feedback on topics ranging from our product offering to the service we provide. Click here for a summary of results.

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Business Development Updates Range from Illuminations to a New Website

ESI Illuminations Enhancements
Our advisory platform, ESI Illuminations, has seen a lot of growth this year including:

  • Bundled Pricing
    Every year ESI Illuminations evolves – new functionality, new managers, more portfolios – but in 2021 the evolution of Illuminations took a big leap forward with the introduction of bundled pricing. Click here for the details. 
  • Strategist UMA and Overlay Services
    With Illuminations 2.0, Strategist UMA takes Strategist portfolios one step further as Strategists use separate accounts within their portfolios. The result is a portfolio invested among an appropriate combination of mutual funds, ETFs and individual securities (selected by Separate Account Managers), providing broad diversification that aligns with the investor’s objectives and risk tolerance. An exciting new feature available for Strategist UMA accounts is the addition of tax and impact overlay services. Click here to view the announcement.
  • Separately Managed Accounts are now available in a Unified Managed Account, on the ESI Illuminations Platform. Click here for the announcement.

Collect Up to 100% of Financial Planning and Consulting Fees In Advance!
As of July 1, 2021, ESI Financial Advisors (“EFA”) allows advisors to collect up to 100% of financial planning/consulting fees in advance.

In the past, EFA limited the pre-payment of planning/consulting fees to no more than 50% of the total fee charged.  But the field has spoken! And based on your feedback, EFA has amended its policies to permit advisors to collect up to the full amount of the fee in advance of delivery of service (provided they meet certain stipulations).

Click here to get the details!

ESI Launches New Website
While ESI still maintains a page on the National Life website, we’re excited to announce that we’ve developed a new ESI-focused website: Equity-Service.com.

The new site was developed primarily to provide additional information about ESI for prospective recruits, but it also includes a section for clients to learn more about who ESI is and the function of a broker dealer.

Thank you to everyone who provided feedback on the site and remember, if you have a potential recruiting referral (click here for details on our Rep Referral Bonus Program), contact your agency recruiter and don’t forget that Equity-Services.com is a great resource to refer to.

ESI’s First New Registered Rep Virtual Summit Is in The Books!
ESI held its very first New Registered Rep Virtual Summit last week, and oh what a success it was! Over the course of the week we covered an array of topics – everything from who ESI is and how to market your business, to understanding suitability requirements and our technology platforms, to how to get started as an IAR. We want to thank everyone to participated in this series and we’re looking forward to our future Summits!


Were you not able to join us this round? No problem! Our New Registered Rep Virtual Summits will be a quarterly event – so keep an eye out for announcements to join our fall session! Better yet, let your agency leaders know you’re interested, too, so they notify you when it’s time to sign up!

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Equity-Services.com is Updated and Live!

While ESI still maintains a page on the National Life website, we’re excited to announce that we’ve developed a new ESI-focused website: Equity-Service.com.

The new site was developed primarily to provide additional information about ESI for prospective recruits, but it also includes a section for clients to learn more about who ESI is and the function of a broker dealer.

Thank you to everyone who provided feedback on the site and remember, if you have a potential recruiting referral (click here for details on our Rep Referral Bonus Program), contact your agency recruiter and don’t forget that Equity-Services.com is a great resource to refer to.

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Sign Up Today! ESI Rep Insights – 2021 Episode 3: Everything Evolves!

What would happen to your business if you added $10 million in investment advisory assets under management to your practice?”

That was the question in the air when our next guest, Marty Olson, raised his hand to accept the challenge. Like many Advisors, Marty had an interest in shifting his practice from mostly commission-based to one focused on fee-based advisory services. The benefits of a fee-based business model are different for each Advisor. For some, it’s about building a revenue stream that allows them to focus on expanding relationships, bringing on or developing a partner, or adding the administrative support needed to grow. For others, it may mean consistently qualifying for ESI Elite Symposium… a forum for learning and idea sharing alongside of ESI’s Top Producers. While the reasons might vary, the one constant is a question posed by so many Advisors: “How do I make the shift?

Please join us as we visit with Marty Olson and learn about the evolution of his practice, what it’s meant to his business, and what it took to get there.

ESI Rep Insights – 2021 Episode 3

Thursday, Jul 29, 2021 4:00 PM EDT/1:00 PM PDT

Register here: https://nationallife.zoom.us/meeting/register/tJ0pcu6vrzsqG9Ya0CUr5Il_zFGYaUiKss4k

After registering, you will receive a confirmation email containing information about joining the meeting.

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Coming Soon: NFS Quarterly Surcharge for Physical Confirmation and Statements!

In the 3rd quarter of 2021, National Financial Services, LLC. (NFS) will begin assessing a quarterly surcharge for the physical delivery of client trade confirmation and account statements. The new fee was originally communicated in FN 2020-30 in August of 2020.

The fee will be passed along to customers who continue to receive paper documents via regular mail. The total quarterly fee will be $5.00 per account, per quarter ($20.00 per year) and will be assessed to NFS brokerage accounts.

Clients can avoid these fees and speed up delivery of documents by subscribing to eDelivery on the Wealthscape Investor website.

FAQs

Q:       When will the fee be assessed?

A:       The paper surcharge fee goes into effect in the third quarter. The first fee will be reflected on the September 30th account statement. Clients will need to sign up for electronic delivery by approximately September 15th to avoid the fee.

Q:       Can I absorb this fee for my client?

A:       NFS has not developed a solution to accommodate subsidies of the paper statement fee. With no automated solution available to process the fee reversals and subsequent charges, ESI will not offer the ability for representatives to absorb the fee for certain client accounts.  NFS is working on an automated solution for possible rollout in 2022.  

Q:       Are there exceptions to the fee, for example  elderly clients?

A:       Due to the high costs of paper delivery, there will be no exceptions to the paper statement surcharge for various populations of clients by age, account value, etc. Customers can receive paper account documents if they do not feel comfortable accessing their account online, but the $5.00 quarterly fee will be applied to their account.

Q:       What happens if my client accounts do not have enough cash to cover these charges?

A:       For non-retirement accounts, the fee will be applied and if there is insufficient cash, the account will be placed into a debit balance. Periodically, ESI operations reviews these accounts and places trades to clear debit balances. If ESI home office must place a trade for one of your client accounts, the $25.00 rep-assisted fee may apply.

A:       For retirement accounts, NFS cannot place IRA’s into debit balances. During our annual IRA fee cycle, we will trade accounts with no cash to make funds available for recurring fees. See question below for additional information.

Q:       So, you are going to place a trade every quarter to clear the charges?

A:       In an effort to reduce the ongoing transaction charge exposure in placing a trade every quarter to cover the fee, we are in the process of modifying our customer agreement. Once the changes take place, if we are required to trade an account to cover a debit balance, we will raise no less than $200.00. We reserve the right to close any account that has a balance of less than $200.00.

Q:       How is this being communicated to my clients?

A:       Clients received an updated Brokerage Account Fee Schedule with their March account statement. This communication was outlined in FN 2021-10. The schedule incorporated the new $5.00 quarterly fee. Additionally, account statements from May-October will contain a statement message communicating the new charge and instructions for enrolling for eDelivery to avoid it.

Q:       How can I review my accounts that are not currently enrolled?

A:       A Wealthscape Report titled “ESI E-Delivery Enrollment Report” was created to assist in                           you in identifying accounts that are not currently enrolled. Additionally, the report has a column that displays the current core cash balance for each client account. Accounts that have little, or no cash available should be identified and those customers should be contacted to raise cash in advance of the 9/30 assessment date.

Q:       Are other Broker-Dealers passing these fees to customers?

A:       Yes. The majority of NFS correspondents are handling the paper statement fee similarly. Other large clearing firms in the industry have offered this capability for a number of years.

Q:       What resources are available for my client to enroll in eDelivery?

A:       Our public website contains the link to myOnline Brokerage Central. This NFS page contains numerous resources to assist your clients will logging in, enrolling, and managing document delivery preferences. The site also contains other resources such as guided tours, info on the Wealthscape Investor Mobile app, and more. You can also generate a “Click-to-Agree” email so that your client can enroll with the click of a button. To generate the email, please see the Document Delivery Instructions page under the service tab in Wealthscape.

There are 3 months before the fee is assessed for Q3. Please be proactive in reaching out to your clients to promote the benefits of eDelivery and discussing the need to maintain cash in their accounts to pay the fees. Please contact the Brokerage or Advisory service desk at 1-800-344-7437 with any questions on the upcoming fee cycle.

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Updated Alternative Mutual Fund List!

The approved and restricted alternative mutual funds, as well as the watch lists have been updated.  Below is a summary of the requirements for the alternative mutual funds.

APPROVED AND RESTRICTED ALTERNATIVE MUTUAL FUNDS

The purchase of Alternative Mutual Funds that include inverse and leveraged strategies is not permitted. To assist with what funds may be purchased, there is an Alternative Mutual Fund Available List and a Watch List which is updated quarterly and may be found on the Agent Portal via Training/Product selecting ESI and then Mutual Fund Agreements

  • The Alternative Approved List is a list of approved alternative mutual funds that may be purchased (once training has been completed).
  • The Watch List is the list of alternative mutual funds that the Firm is watching to determine if they may become prohibited in the future due to failing consecutive screens, (two consecutive quarters). If you recommend purchases on the list, please be aware that they may no longer be approved to purchase in the future.
  • The Restricted List is the list of prohibited alternative mutual funds.
  • BROKERAGE: If an attempt to purchase is ma de in a brokerage account, the purchase will be blocked.
  • DIRECT: If purchased in a direct, mutual fund, you will be contacted by Compliance after to work with your client to have any new investments directed to a non-alternative mutual fund or to one of the approved alternative mutual funds. 
  • REMOVED FROM APPROVED LIST:If a fund is removed from the Available list (brokerage or direct), Compliance will contact you to let you know that the fund is no longer available for purchase and to work with your client to have any new investments directed to a non-alternative mutual fund or to one of the approved alternative mutual funds. 

TRAINING

Prior to purchasing approved alternative mutual funds, you must first complete required training in FIRE Solutions. The training may be accessed through FIRE Solutions: https://blaze.firesolutions.com/portal/login. The cost is $12.50.  Once you have completed the course, please email your completion certificate to ESITrading@NationalLife.com and this training will be added to your profile.

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Have a Direct Business Transaction? Give ESI Suitability a Ring!

The ESI Suitability team encourages you to contact us about your upcoming Direct Business transactions so that we may discuss big picture suitability topics and finer details prior to finalizing them with the client.

To provide you with the gift of time and ensure success, we recommend that you connect with us and utilize the Transaction Preview process.  By leveraging Docupace and Starting Point we can preview Direct Business paperwork before you finalize it with client signatures.  Engaging the Suitability Team before documents are signed allows us to work through any paperwork updates or questions and reduce potential back and forth with the client.

For any questions or to start the Transaction Preview process please contact the ESI Suitability team by calling 800-344-7437.

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