Hearsay Social allows you to compliantly use social media to build your brand. With features like pre-scheduling, Hearsay allows you to plan and automate your social posts ahead of time – helping you make the most efficient use of your time. But don’t let the process end with prescheduled posts. The most important part of posting on social media is the engagement.
Anytime someone likes, shares, or comments on a post, it’s an opportunity to reach out and make a connection, so make it a habit to regularly check for any responses to your posts to see what’s on people’s minds. For instance, if someone is responding to a post on protecting a portfolio against inflation, that’s an opportunity to see if they are looking for help managing their investments. If a post sharing tips for people who are changing jobs gets a like, that person may need help with a rollover. In short, watch your social engagements closely and look for potential needs and opportunities.
Important Reminders
- When reaching out to someone, use private messaging as opposed to responding to a comment with a comment.
- Use the Activity tab on your Hearsay Social dashboard to help you track responses.
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